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For leaders at private clubs, your job can be more challenging than in the corporate world because it's the one industry where the nearly every member thinks they are your boss. Effective communications can make a big difference. But not all clubs have access to the best practices used by marketing firms in other industries because members typically prioritize – and therefore fund – other departments. 

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But today, clubs are dominated by members who can't write cursive. These younger members expect more transparency, more information, and have come to expect that their clubs should communicate with them the way luxury brands do. And while many consulting firms in the private club industry are led by former club executives who can offer deep operational knowledge, they don't have the same experience as marketing and communications professionals. 

At Highline Partners, we compliment the expertise of club executives with a fresh perspective—bringing branding, marketing, and member engagement strategies that enhance how clubs communicate and connect with their members.

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Beyond our professional background, we are members of our own clubs’ Opinions Committees.  We know firsthand what works, what feels authentic, and what truly enhances the member experience.

Our background is in luxury branding and marketing. Prior to founding Highline Partners, we worked at some of the most respected agencies in the world, as well as a decade at Ralph Lauren where we learned the science of communications and the art of luxury branding.  Over the years, we’ve helped private clubs apply these same principles to refine their messaging, strengthen their brand identity, and engage members in more meaningful ways.

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